Feminism...

Feminist film theorist Laura Mulvey has worked at the British Film Institute for many years. She claims that Hollywood cinema and production puts the spectator in a masculine subject position, with the figure of a women on the screen as the object of desire and "The Male Gaze". The gaze is a Feminist theory developed to highlight the power imbalance between men and women analysing the way men see women, the way women view themselves and other women. This theory comments on the fact that an audience are forced to view the text from the perspective a heterosexual male, films constantly focus on women’s curves and events that happen to them are portrayed at a male angle. The male gaze denies women human agency, relegating them to the status of objects. Therefore the female viewers experience the text narrative secondarily, by identifying with a man’s perspective (male gaze). In addition she argues that sexism can also occur in the way the text is presented. Moreover, people are encouraged to gaze at women in advertising that sexualizes a woman's body even when the woman's body is unrelated to the advertised product.

An up to date example of this theory can be seen by Miley cyrus. In her new video, Wrecking ball released on september 9th, contains an excess of provocative shots, including barely covered naked scences. She has been objectified and sexualised for the pleasure of the male heterosexuals watching and in order to create a media frenzy, winning Miley Cyrus a lot of media attention.